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Industry Updates

Keeping you informed and educated with real time automotive trends and data. Our team of experts has
the experience and knowledge you need to help lead your dealership to the next level.

Automotive Marketing Strategy Customer Engagement Marketing Metrics Driving Growth

3 Statistics Automotive Marketers Need to Know

May 19, 2021 By BCP Editorial

Digital Marketing is generally the largest component of a dealership’s advertising budget--and with good reason. The majority of all car purchases start with an online action a consumer has taken....

Automotive Marketing Customer Engagement

Video, Social Platforms, and Selling Cars: Where to Start

April 28, 2021 By BCP Editorial

Years ago, potential customers would visit a dealership seeking information on their initial car shopping journey. Their vehicle search would inevitably end with a salesperson, the gatekeeper of...

Automotive Industry Strategy Customer Engagement Appointment Setting Service Tips

Tips to Increase Customer Satisfaction in your Service Drive

March 23, 2021 By BCP Editorial

We have all been there. We look at our reviews or our CSI hoping to see a different picture, but there it is--another negative review or comment from a service customer on Google or Facebook....

3 Free Resources Every Dealership Should Know

March 16, 2021 By BCP Editorial

Staying up-to-date on industry trends is a seemingly impossible task these days. As technologies grow, develop, and pivot with the customer journey, it is important to be knowledgeable and stay...

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