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Industry Updates

Keeping you informed and educated with real time automotive trends and data. Our team of experts has
the experience and knowledge you need to help lead your dealership to the next level.

Insider Customer Engagement Appointment Setting Service Tips

Effective Follow-Up in Service: 4 Tips to Win Your Market

September 14, 2021 By BCP Editorial

Stopping the clock and responding to leads quickly is a critical part of any service manager’s day. Not only because the manufacturer demands we answer quickly, but also because with each minute...

Automotive Industry Automotive Marketing Strategy Customer Engagement Driving Growth Leadership Advice

Doing More with Less: Inventory Shortages, Brand Loyalty, and Selling More Cars.

September 7, 2021 By BCP Editorial

Fluidity. Flexibility. These are two words that describe every successful dealer in the post-2020 era. Nostradamus himself could not have predicted all that 2020 and 2021 brought, including an...

Automotive Industry Customer Engagement Driving Growth Service Tips

Why You Need to Respond to Reviews (and How To Do It)

August 31, 2021 By BCP Editorial

Last week we discussed the importance of online reviews. This edition will focus on how to respond to reviews and the best ways to utilize both positive and negative reviews to your advantage.

Insider Automotive Industry Automotive Marketing Strategy Customer Engagement Marketing Metrics Driving Growth

Lead Response Time Still Matters

August 16, 2021 By BCP Editorial

How many of you have been in the industry for more than a decade? If you are raising your hand, then you remember the pure and fierce focus on lead response time. There were entire products...

Insider Automotive Industry Automotive Marketing Strategy Customer Engagement Marketing Metrics Driving Growth Leadership Advice

Top 5 Online Resources for Automotive Digital Marketers

August 9, 2021 By BCP Editorial

Automotive Marketing, both sales and aftersales, is incredibly dynamic. The only constant is change, and you need to stay ahead of all the trends. There are many resources that can keep you “in...

Insider Automotive Industry Automotive Marketing Strategy Better Appointments Customer Engagement Driving Growth Leadership Advice

Why Speed Matters with Lead Response - Again

August 5, 2021 By BCP Editorial

How many of you have been in the industry for more than a decade? If you are raising your hand, then you remember the pure and fierce focus on lead response time. There were entire products...

Automotive Industry Automotive Marketing Marketing Metrics Driving Growth

Increase Dealership Traffic and Leads Without High Spend

July 27, 2021 By BCP Editorial

In times of low inventory, marketing dollars are the first thing dealerships feel the need to cut. Since 2020, this has been the discussion throughout automotive, but the reasoning has changed...

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