The Pandemic has changed the way we sell cars and engage with customers. From completely online sales to digital retailing tools and video communication, dealers have been made to adopt new...

How you handle your internet leads determine so much about your culture, your dealership, and your customer experience. Do you differentiate yourselves from the competition that surrounds you?

It is safe to say that automotive has been thrown into some interesting changes since March of 2020. With so many unexpected situations and the roadblocks with selling the cars in the manner we...

The customer engagement is what sets you apart from competing dealerships, and It's time to transform our approach from providing coffee and balloons to really analyzing how we connect and...

Nothing is better than hearing one magical word in sales--YES. Yes to a test drive, Yes to an in-dealership appointment. Yes to a virtual call with your salesperson. But having a customer set an...

Business Development Centers (BDCs) have been a part of the automotive business that has been consistently important since the 1990’s, but has also changed dramatically. The importance of a BDC...

BCP has a completely new look and feel, and we are excited to share our redesigned website with you. This is not just about vanity, though. We created this new website with YOU in mind. All of our...

2020 has brought some interesting new changes, and has forced us to adopt new methods of engaging with customers. Internet leads have remained constant or increased in the past few months, and...

Service Needs to Adapt and Adopt