Digital Marketing is generally the largest component of a dealership’s advertising budget--and with good reason. The majority of all car purchases start with an online action a consumer has taken....

Years ago, potential customers would visit a dealership seeking information on their initial car shopping journey. Their vehicle search would inevitably end with a salesperson, the gatekeeper of...

We have all been there. We look at our reviews or our CSI hoping to see a different picture, but there it is--another negative review or comment from a service customer on Google or Facebook....

Staying up-to-date on industry trends is a seemingly impossible task these days. As technologies grow, develop, and pivot with the customer journey, it is important to be knowledgeable and stay...