The automotive industry has drastically changed in the past years. The digital transformation has occurred and many dealerships have successfully embraced a new way of doing business. Are you ready?

Automotive service is an interesting business. It's a service industry first and foremost, so your customers trust you with their vehicles—and their money. It’s also an industry that requires...

More and more car shoppers are beginning the process of purchasing a vehicle online. This Digital Transformation is not surprising given that the ease of online shopping provides so many benefits to...

One thing that our changing world has taught us is that those who are able to pivot quickly and are not scared to try new technologies are the ones who will continue to stay relevant during times...

The automotive industry touts the importance of developing and nurturing the relationship with the service department, but how many dealerships are taking action on it? With discussions of inventory...

Press releaseFor immediate release

Better Car People CEO Matthew Belk to Emcee the 2022 Cadillac Next Level Leads Workshop

The Workshop will begin on June 16 in Detroit and conclude in Rutherford on...

Scott Montgomery is the VP of Sales at Better Car People and a leading expert in automotive processes at the dealership. In this article, Scott discusses the importance of customer engagement and...

There is no doubt that fixed ops is one of the most integral parts of a lucrative dealership. With around 44% of the dealership’s gross profit, it is vital to grow, nurture and develop the customer...

In an industry where "The first to engage wins" it is vital to ensure customers are engaging with your dealership efficiently. It is more than being “fast,” it is also being responsive, alert, and...