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Industry Updates

Keeping you informed and educated with real time automotive trends and data. Our team of experts has
the experience and knowledge you need to help lead your dealership to the next level.

Stop Wasted Follow-Up

May 23, 2022 By Scott Montgomery

Scott Montgomery is the VP of Sales at Better Car People and a leading expert in automotive processes at the dealership. In this article, Scott discusses the importance of customer engagement and...

Automotive Industry Customer Engagement Service Tips

Evaluating Your Service BDC

May 10, 2022 By Aimi Gundersen

There is no doubt that fixed ops is one of the most integral parts of a lucrative dealership. With around 44% of the dealership’s gross profit, it is vital to grow, nurture and develop the customer...

Automotive Industry Automotive Marketing Customer Engagement Driving Growth Sales Tricks

Importance of a Fast Lead Response in the Automotive Industry

April 25, 2022 By BCP Editorial

In an industry where "The first to engage wins" it is vital to ensure customers are engaging with your dealership efficiently. It is more than being “fast,” it is also being responsive, alert, and...

Automotive Industry Automotive Marketing Customer Engagement Driving Growth Appointment Setting

Spring into Q2 with a Clean-Up of Your Leads

February 25, 2022 By Aimi Gundersen

Spring is (almost) here and now is the time to dig into your customer lists, clean them up, and re-engage with leads that have gathered some dust on them.  As busy or as profitable as dealerships are...

Finding the Lost Love in Your Service BDC

February 8, 2022 By Aimi Gundersen

Valentine’s Day has us thinking about “the one that got away.” That high school sweetheart that never called back. That person who struck up a conversation and then left your text unread. 

Automotive Industry Customer Engagement Driving Growth Appointment Setting Service Tips

Should your Dealership Invest in a Service BDC?

January 24, 2022 By Aimi Gundersen

The need for Service BDCs has been discussed as much as the need for digital retailing or an online buying process. Automotive continues to revisit these topics, recognize their impact, but not...

Automotive Marketing Strategy Customer Engagement Sales Tricks

3 Keys to Winning Email Mystery Shops

January 10, 2022 By Aimi Gundersen

Regardless of what OEM or brand you work with, mystery shops have either returned or become more important in 2022. With money tied to performance, it can be a chore to ensure that every aspect of...

December Gratitude Spotlight | Search Dog Foundation & Bunnin Chevrolet of Fillmore

January 1, 2022 By BCP Editorial

Each month in 2021, Better Car People spotlights one dealership and a local charity of their choice through our new Gratitude Campaign. Better Car People donates $1,000 to the charity in the name of...

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