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Industry Updates

Keeping you informed and educated with real time automotive trends and data. Our team of experts has
the experience and knowledge you need to help lead your dealership to the next level.

Automotive Marketing Strategy Customer Engagement Marketing Metrics Driving Growth

3 Statistics Automotive Marketers Need to Know

May 19, 2021 By BCP Editorial

Digital Marketing is generally the largest component of a dealership’s advertising budget--and with good reason. The majority of all car purchases start with an online action a consumer has taken....

Gratitude Campaign

April Gratitude Spotlight | Germantown Warhawks Band Boosters & Lake Chevrolet / Lake Ford

May 1, 2021 By BCP Editorial

Each month in 2021, Better Car People spotlights one dealership and a local charity of their choice through our new Gratitude Campaign. Better Car People donates $1,000 to the charity in the name...

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