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Industry Updates

Keeping you informed and educated with real time automotive trends and data. Our team of experts has
the experience and knowledge you need to help lead your dealership to the next level.

Automotive Marketing Customer Engagement Marketing Metrics

You have a Digital Retailing Tool: Now What?

June 15, 2021 By BCP Editorial

It seems as though everyone has adopted a digital retailing tool in the past year, and if you have not, you most likely will have to soon. Shopping and the path to purchase of vehicles has been...

Gratitude Campaign

May Gratitude Spotlight | Shelter of Flint, MI & Applegate Chevrolet

June 1, 2021 By BCP Editorial

Each month in 2021, Better Car People spotlights one dealership and a local charity of their choice through our new Gratitude Campaign. Better Car People donates $1,000 to the charity in the name...

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