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In times of low inventory, marketing dollars are the first thing dealerships feel the need to cut. Since 2020, this has been the discussion throughout automotive, but the reasoning has changed...
In a previous post, we discussed why Google My Business needs to be top of mind for every dealer, and some ways to ensure it is properly optimized. The next step to optimization and local search...
2021 has been a record setting year in automotive for various reasons. We have been challenged to dive into new sales methods, faced unprecedented inventory issues, and seen record setting sales...
Each month in 2021, Better Car People spotlights one dealership and a local charity of their choice through our new Gratitude Campaign. Better Car People donates $1,000 to the charity in the name of...
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