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Industry Updates

Keeping you informed and educated with real time automotive trends and data. Our team of experts has
the experience and knowledge you need to help lead your dealership to the next level.

Automotive Industry Customer Engagement Driving Growth Service Tips

Why You Need to Respond to Reviews (and How To Do It)

August 31, 2021 By BCP Editorial

Last week we discussed the importance of online reviews. This edition will focus on how to respond to reviews and the best ways to utilize both positive and negative reviews to your advantage.

Insider Automotive Industry Automotive Marketing Strategy Customer Engagement Marketing Metrics Driving Growth

Lead Response Time Still Matters

August 16, 2021 By BCP Editorial

How many of you have been in the industry for more than a decade? If you are raising your hand, then you remember the pure and fierce focus on lead response time. There were entire products created...

Insider Automotive Industry Automotive Marketing Strategy Customer Engagement Marketing Metrics Driving Growth Leadership Advice

Top 5 Online Resources for Automotive Digital Marketers

August 9, 2021 By BCP Editorial

Automotive Marketing, both sales and aftersales, is incredibly dynamic. The only constant is change, and you need to stay ahead of all the trends. There are many resources that can keep you “in the...

Insider Automotive Industry Automotive Marketing Strategy Better Appointments Customer Engagement Driving Growth Leadership Advice

Why Speed Matters with Lead Response - Again

August 5, 2021 By BCP Editorial

How many of you have been in the industry for more than a decade? If you are raising your hand, then you remember the pure and fierce focus on lead response time. There were entire products created...

July Gratitude Spotlight | Foundation Fighting Blindness & Bedford Chrysler Dodge Jeep Ram

August 1, 2021 By BCP Editorial

Each month in 2021, Better Car People spotlights one dealership and a local charity of their choice through our new Gratitude Campaign. Better Car People donates $1,000 to the charity in the name of...

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