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Aimi is the Sr. Director of Digital Strategy at Better Car People. Along with her love of writing content and cultivating relationships in automotive, she is passionate about helping people, cooking, and her boxer Tyson.
The need for Service BDCs has been discussed as much as the need for digital retailing or an online buying process. Automotive continues to revisit these topics, recognize their impact, but not...
Regardless of what OEM or brand you work with, mystery shops have either returned or become more important in 2022. With money tied to performance, it can be a chore to ensure that every aspect of...
It is hard to believe we are in the last two weeks of 2021. I am still writing 2020 on most things, and I feel like possibly skipped over a year.
Customer Service is Key for End of Year Sales
2021 has been a whirlwind of emotions for dealerships across the country and worldwide. From the pandemic, to supply chain issues, to chip shortages, to...
Lead Response is generally the first and most important contact with a potential buyer and can set the tone for the entire relationship.
Stopping the clock and responding to leads quickly is a critical part of any service manager’s day. Not only because the manufacturer demands we answer quickly, but also because with each minute we...
2021 has been a record setting year in automotive for various reasons. We have been challenged to dive into new sales methods, faced unprecedented inventory issues, and seen record setting sales...
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