Years ago, potential customers would visit a dealership seeking information on their initial car shopping journey. Their vehicle search would inevitably end with a salesperson, the gatekeeper of...

We have all been there. We look at our reviews or our CSI hoping to see a different picture, but there it is--another negative review or comment from a service customer on Google or Facebook....

Staying up-to-date on industry trends is a seemingly impossible task these days. As technologies grow, develop, and pivot with the customer journey, it is important to be knowledgeable and stay...

Digital Tools have been a driving force in automotive for well over a decade, but are now an essential element as opposed to an innovative or interesting idea. Dealers are bombarded daily with new...

Because if you do, Google may ignore you.