Because if you do, Google may ignore you.

Local SEO is a major component of driving traffic--and leads--to your site. And as marketing departments started slimming down their digital advertising budgets in March of 2020, this became more...

The BDC as an entity has been a discussion point of dealers for a few decades now, and it is definitely not going away in 2021. In fact, the focus and importance of the BDC has taken on new...

There is no doubt that buying a car looks completely different than it did 5 years ago, 1 year ago, or even just a few months ago. And if buying a car looks different, selling a car has even more...

As we consistently strive to not only better our dealership partners, but also provide more value, BCP has changed up the way we offer our engagement solutions to our dealerships.

Here we are--ready to boot out 2020 and gleefully anticipating 2021. There has been a lot to leave in the rear-view mirror for this year, but there were also some positive elements we can focus...

It is almost impossible to believe that Christmas is just 2 days away. This was the longest, slowest, fastest, and most confusing year for many people, and those of us in automotive were not...

Automotive Sales has definitely changed in the past decade, but these past few months brought some quick pivots. Many of the changes are ones that were already underway for quite some time, but...