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Industry Updates

Keeping you informed and educated with real time automotive trends and data. Our team of experts has
the experience and knowledge you need to help lead your dealership to the next level.

Recent Posts:

Why Do You Need a Virtual BDC?

September 14, 2020 By Matthew Belk

Business Development Centers (BDCs) have been a part of the automotive business that has been consistently important since the 1990’s, but has also changed dramatically. The importance of a BDC...

Automotive Marketing Customer Engagement Driving Growth Leadership Advice

2020 Lead Handling Guidebook

July 23, 2020 By Matthew Belk
BCP wants to help you maximize every single dollar spent and connect with the most customers possible. This guide helps you do just that.
Automotive Industry Automotive Marketing Customer Engagement Leadership Advice

Conversational Commerce

May 22, 2020 By Matthew Belk
The 3rd Automotive State of the Union was a success, and got me thinking about the ways current customer engagement is broken. Here's a way to fix it.

Getting an Unfair Advantage with Video

May 15, 2020 By Matthew Belk
Looking for ways to increase customer retention, satisfaction, and sales? Video is most likely the answer you are looking for.
Strategy Customer Engagement Driving Growth Leadership Advice

Quarantine Selling: Why Chat is more valuable than ever

April 21, 2020 By Matthew Belk
During social distancing and country-wide quarantines, we need to get strategic and creative on how we can connect with and sell to our automotive customer.

Communicate with your Customers in Crisis Situations

April 21, 2020 By Matthew Belk
In times of crisis, you need to have a plan for communicating with your customers. Automotive was not completely ready for social distancing, so here's help.

Video Marketing: Creating Connection During Social Distancing

April 21, 2020 By Matthew Belk
In the second of a three part series on Quarantine selling, Matthew reviews another key strategy for remote selling: Video.
Leadership Advice

Converting Leads: A Comprehensive Guide

November 27, 2019 By Matthew Belk
Customer communication is key, both pre and post-covid. Make sure you have mastered the basics and that your customers have the best white glove experience.

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