Nothing is better than hearing one magical word in sales--YES. Yes to a test drive, Yes to an in-dealership appointment. Yes to a virtual call with your salesperson. But having a customer set an...

Business Development Centers (BDCs) have been a part of the automotive business that has been consistently important since the 1990’s, but has also changed dramatically. The importance of a BDC...

BCP has a completely new look and feel, and we are excited to share our redesigned website with you. This is not just about vanity, though. We created this new website with YOU in mind. All of our...

2020 has brought some interesting new changes, and has forced us to adopt new methods of engaging with customers. Internet leads have remained constant or increased in the past few months, and...

Service Needs to Adapt and Adopt

One thing that 2020 has taught us is that those who are able to pivot quickly and are not scared to try new technologies are the ones who will continue to stay relevant during ever-changing times...

As our industry starts to normalize, how have you adjusted to reach your customers and engage consistently? Here is the playbook for post-covid 2020 and beyond.

2020 has changed the way people are looking for and purchasing cars. This is one real-life experience. How would your dealership match up?

Process and messaging has changed since March, but how are you conveying that to customers? Here are four simple and effective ways to let customers know how you are adapting.