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Industry Updates

Keeping you informed and educated with real time automotive trends and data. Our team of experts has
the experience and knowledge you need to help lead your dealership to the next level.

Insider Automotive Industry Automotive Marketing Strategy Better Appointments Customer Engagement Driving Growth Leadership Advice

Why Speed Matters with Lead Response - Again

August 5, 2021 By BCP Editorial

How many of you have been in the industry for more than a decade? If you are raising your hand, then you remember the pure and fierce focus on lead response time. There were entire products...

Automotive Industry Automotive Marketing Marketing Metrics Driving Growth

Increase Dealership Traffic and Leads Without High Spend

July 27, 2021 By BCP Editorial

In times of low inventory, marketing dollars are the first thing dealerships feel the need to cut. Since 2020, this has been the discussion throughout automotive, but the reasoning has changed...

How to Win with Google My Business Part 2 | Breaking Out the Service Department

July 21, 2021 By BCP Editorial

In a previous post, we discussed why Google My Business needs to be top of mind for every dealer, and some ways to ensure it is properly optimized. The next step to optimization and local search...

Gratitude Campaign

June Gratitude Spotlight | Wellspring Multi-Service Centers & Coastal Volkswagen/Nissan

July 1, 2021 By BCP Editorial

Each month in 2021, Better Car People spotlights one dealership and a local charity of their choice through our new Gratitude Campaign. Better Car People donates $1,000 to the charity in the name...

Automotive Marketing Customer Engagement Marketing Metrics

You have a Digital Retailing Tool: Now What?

June 15, 2021 By BCP Editorial

It seems as though everyone has adopted a digital retailing tool in the past year, and if you have not, you most likely will have to soon. Shopping and the path to purchase of vehicles has been...


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