How many of you have been in the industry for more than a decade? If you are raising your hand, then you remember the pure and fierce focus on lead response time. There were entire products...
In times of low inventory, marketing dollars are the first thing dealerships feel the need to cut. Since 2020, this has been the discussion throughout automotive, but the reasoning has changed...
In a previous post, we discussed why Google My Business needs to be top of mind for every dealer, and some ways to ensure it is properly optimized. The next step to optimization and local search...
Each month in 2021, Better Car People spotlights one dealership and a local charity of their choice through our new Gratitude Campaign. Better Car People donates $1,000 to the charity in the name...
It seems as though everyone has adopted a digital retailing tool in the past year, and if you have not, you most likely will have to soon. Shopping and the path to purchase of vehicles has been...
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December 31, 1969
