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Industry Updates

Keeping you informed and educated with real time automotive trends and data. Our team of experts has
the experience and knowledge you need to help lead your dealership to the next level.

Automotive Marketing Strategy Driving Growth

Local SEO: What has changed for 2021?

February 2, 2021 By BCP Editorial

Local SEO is a major component of driving traffic--and leads--to your site. And as marketing departments started slimming down their digital advertising budgets in March of 2020, this became more...

Automotive Industry Automotive Marketing Strategy Customer Engagement Marketing Metrics Driving Growth Appointment Setting

The BDC's Not Going Away: Best BDC Tips for 2021

January 26, 2021 By BCP Editorial

The BDC as an entity has been a discussion point of dealers for a few decades now, and it is definitely not going away in 2021. In fact, the focus and importance of the BDC has taken on new...

90% of Car Shoppers Want This: Are You Prepared?

January 18, 2021 By BCP Editorial

There is no doubt that buying a car looks completely different than it did 5 years ago, 1 year ago, or even just a few months ago. And if buying a car looks different, selling a car has even more...

Automotive Industry Automotive Marketing Better Appointments Customer Engagement Driving Growth Appointment Setting

New Year, New Packages, New Value

January 5, 2021 By BCP Editorial

As we consistently strive to not only better our dealership partners, but also provide more value, BCP has changed up the way we offer our engagement solutions to our dealerships.

Top 5 BCP Automotive Blogs of 2020

December 29, 2020 By BCP Editorial

Here we are--ready to boot out 2020 and gleefully anticipating 2021. There has been a lot to leave in the rear-view mirror for this year, but there were also some positive elements we can focus...

Automotive Industry Automotive Marketing Customer Engagement Sales Tricks

3 Things on Every Dealership's Wishlist

December 22, 2020 By BCP Editorial

It is almost impossible to believe that Christmas is just 2 days away. This was the longest, slowest, fastest, and most confusing year for many people, and those of us in automotive were not...

Automotive Engagement Plan for 2021

December 15, 2020 By BCP Editorial

Automotive Sales has definitely changed in the past decade, but these past few months brought some quick pivots. Many of the changes are ones that were already underway for quite some time, but...

3 Automotive Marketing Lessons Learned in 2020

December 8, 2020 By BCP Editorial

It seems like everyone is ready to say goodbye to 2020 and looking for a new, stronger, more focused vision for 2021. This year, or the Corona-coaster as a friend calls it, has been a tough one to...


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