The automotive industry touts the importance of developing and nurturing the relationship with the service department, but how many dealerships are taking action on it? With discussions of inventory...

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Better Car People CEO Matthew Belk to Emcee the 2022 Cadillac Next Level Leads Workshop

The Workshop will begin on June 16 in Detroit and conclude in Rutherford on...

Scott Montgomery is the VP of Sales at Better Car People and a leading expert in automotive processes at the dealership. In this article, Scott discusses the importance of customer engagement and...

There is no doubt that fixed ops is one of the most integral parts of a lucrative dealership. With around 44% of the dealership’s gross profit, it is vital to grow, nurture and develop the customer...

In an industry where "The first to engage wins" it is vital to ensure customers are engaging with your dealership efficiently. It is more than being “fast,” it is also being responsive, alert, and...

Spring is (almost) here and now is the time to dig into your customer lists, clean them up, and re-engage with leads that have gathered some dust on them.  As busy or as profitable as dealerships are...

Valentine’s Day has us thinking about “the one that got away.” That high school sweetheart that never called back. That person who struck up a conversation and then left your text unread. 

The need for Service BDCs has been discussed as much as the need for digital retailing or an online buying process. Automotive continues to revisit these topics, recognize their impact, but not...