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Industry Updates

Keeping you informed and educated with real time automotive trends and data. Our team of experts has
the experience and knowledge you need to help lead your dealership to the next level.

November Gratitude Spotlight | The Charity Club & Holiday Automotive

December 1, 2021 By BCP Editorial

Each month in 2021, Better Car People spotlights one dealership and a local charity of their choice through our new Gratitude Campaign. Better Car People donates $1,000 to the charity in the name of...

Customer Service is Key for End of Year Sales

November 30, 2021 By Aimi Gundersen

Customer Service is Key for End of Year Sales

2021 has been a whirlwind of emotions for dealerships across the country and worldwide. From the pandemic, to supply chain issues, to chip shortages, to...

October Gratitude Spotlight | Concho Valley Home for Girls & Mitchell Buick GMC

November 1, 2021 By BCP Editorial

Each month in 2021, Better Car People spotlights one dealership and a local charity of their choice through our new Gratitude Campaign. Better Car People donates $1,000 to the charity in the name of...

September Gratitude Spotlight | Every Kid Counts & Van Chevrolet Buick GMC

October 1, 2021 By BCP Editorial

Each month in 2021, Better Car People spotlights one dealership and a local charity of their choice through our new Gratitude Campaign. Better Car People donates $1,000 to the charity in the name of...

Automotive Industry Automotive Marketing Strategy Customer Engagement Driving Growth Appointment Setting

4 Mistakes with Lead Responses | And How to Avoid Them

September 27, 2021 By Aimi Gundersen

Lead Response is generally the first and most important contact with a potential buyer and can set the tone for the entire relationship.  

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