Better Car People Logo
Login
Book a Meeting

Industry Updates

Keeping you informed and educated with real time automotive trends and data. Our team of experts has
the experience and knowledge you need to help lead your dealership to the next level.

September Gratitude Spotlight | Every Kid Counts & Van Chevrolet Buick GMC

October 1, 2021 By BCP Editorial

Each month in 2021, Better Car People spotlights one dealership and a local charity of their choice through our new Gratitude Campaign. Better Car People donates $1,000 to the charity in the name of...

Automotive Industry Automotive Marketing Strategy Customer Engagement Driving Growth Appointment Setting

4 Mistakes with Lead Responses | And How to Avoid Them

September 27, 2021 By Aimi Gundersen

Lead Response is generally the first and most important contact with a potential buyer and can set the tone for the entire relationship.  

Insider Customer Engagement Appointment Setting Service Tips

Effective Follow-Up in Service: 4 Tips to Win Your Market

September 14, 2021 By Aimi Gundersen

Stopping the clock and responding to leads quickly is a critical part of any service manager’s day. Not only because the manufacturer demands we answer quickly, but also because with each minute we...

Automotive Industry Automotive Marketing Strategy Customer Engagement Driving Growth Leadership Advice

Doing More with Less: Inventory Shortages, Brand Loyalty, and Selling More Cars.

September 7, 2021 By BCP Editorial

Fluidity. Flexibility. These are two words that describe every successful dealer in the post-2020 era. Nostradamus himself could not have predicted all that 2020 and 2021 brought, including an...

August Gratitude Spotlight | Almost Home & Brighton Ford

September 1, 2021 By BCP Editorial

Each month in 2021, Better Car People spotlights one dealership and a local charity of their choice through our new Gratitude Campaign. Better Car People donates $1,000 to the charity in the name of...

Automotive Industry Customer Engagement Driving Growth Service Tips

Why You Need to Respond to Reviews (and How To Do It)

August 31, 2021 By BCP Editorial

Last week we discussed the importance of online reviews. This edition will focus on how to respond to reviews and the best ways to utilize both positive and negative reviews to your advantage.

Insider Automotive Industry Automotive Marketing Strategy Customer Engagement Marketing Metrics Driving Growth

Lead Response Time Still Matters

August 16, 2021 By BCP Editorial

How many of you have been in the industry for more than a decade? If you are raising your hand, then you remember the pure and fierce focus on lead response time. There were entire products created...

Schedule a Meeting Now!

Let us show you how BCP can improve your leads and sales funnel.

BOOK A MEETING