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Automotive Industry Automotive Marketing Strategy

3 Ways to Optimize Your Service Marketing

October 24, 2020 By BCP Editorial

As October closes out and we head into November, it is almost impossible to believe we are still working within the confines of the “New Normal” that the pandemic has placed upon us. One positive...

Automotive Industry Automotive Marketing Customer Engagement Appointment Setting

Preparing for Q4: One thing every dealership should be doing

August 28, 2020 By BCP Editorial

2020 has brought some interesting new changes, and has forced us to adopt new methods of engaging with customers. Internet leads have remained constant or increased in the past few months, and...

Automotive Industry Automotive Marketing Strategy Customer Engagement Driving Growth

Automotive Playbook: 2020 and Beyond

August 13, 2020 By BCP Editorial
As our industry starts to normalize, how have you adjusted to reach your customers and engage consistently? Here is the playbook for post-covid 2020 and beyond.
Automotive Industry Customer Engagement Driving Growth

When Every Opportunity Counts

July 1, 2020 By Scott Montgomery
As we learn the new playbook for 2020 and beyond, one thing remains clear: Focus on the Customer. Here are some tips on how to engage well and increase appointments.
Automotive Industry Strategy Customer Engagement

Three Components of Customer Engagement that You May be Missing.

June 18, 2020 By BCP Editorial
We are now in a place of transition, of re-norming, and of accepting and adapting new ways to communicate, engage with, and create relationships with consumers. How are you taking advantage of it?

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