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Automotive Marketing Customer Engagement

Video, Social Platforms, and Selling Cars: Where to Start

April 28, 2021 By BCP Editorial

Years ago, potential customers would visit a dealership seeking information on their initial car shopping journey. Their vehicle search would inevitably end with a salesperson, the gatekeeper of...

Automotive Marketing Strategy Driving Growth

Local SEO: What has changed for 2021?

February 2, 2021 By BCP Editorial

Local SEO is a major component of driving traffic--and leads--to your site. And as marketing departments started slimming down their digital advertising budgets in March of 2020, this became more...

Automotive Industry Automotive Marketing Strategy Customer Engagement Marketing Metrics Driving Growth Appointment Setting

The BDC's Not Going Away: Best BDC Tips for 2021

January 26, 2021 By BCP Editorial

The BDC as an entity has been a discussion point of dealers for a few decades now, and it is definitely not going away in 2021. In fact, the focus and importance of the BDC has taken on new...

Automotive Industry Automotive Marketing Better Appointments Customer Engagement Driving Growth Appointment Setting

New Year, New Packages, New Value

January 5, 2021 By BCP Editorial

As we consistently strive to not only better our dealership partners, but also provide more value, BCP has changed up the way we offer our engagement solutions to our dealerships.

Automotive Industry Automotive Marketing Customer Engagement Sales Tricks

3 Things on Every Dealership's Wishlist

December 22, 2020 By BCP Editorial

It is almost impossible to believe that Christmas is just 2 days away. This was the longest, slowest, fastest, and most confusing year for many people, and those of us in automotive were not...

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