Years ago, potential customers would visit a dealership seeking information on their initial car shopping journey. Their vehicle search would inevitably end with a salesperson, the gatekeeper of...
Local SEO is a major component of driving traffic--and leads--to your site. And as marketing departments started slimming down their digital advertising budgets in March of 2020, this became more...
The BDC as an entity has been a discussion point of dealers for a few decades now, and it is definitely not going away in 2021. In fact, the focus and importance of the BDC has taken on new...
As we consistently strive to not only better our dealership partners, but also provide more value, BCP has changed up the way we offer our engagement solutions to our dealerships.
It is almost impossible to believe that Christmas is just 2 days away. This was the longest, slowest, fastest, and most confusing year for many people, and those of us in automotive were not...
.svg)
December 31, 1969
