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Automotive Industry Automotive Marketing Strategy

3 Ways to Optimize Your Service Marketing

October 24, 2020 By BCP Editorial

As October closes out and we head into November, it is almost impossible to believe we are still working within the confines of the “New Normal” that the pandemic has placed upon us. One positive...

Automotive Industry Automotive Marketing Customer Engagement Appointment Setting

Preparing for Q4: One thing every dealership should be doing

August 28, 2020 By BCP Editorial

2020 has brought some interesting new changes, and has forced us to adopt new methods of engaging with customers. Internet leads have remained constant or increased in the past few months, and...

Automotive Industry Automotive Marketing Strategy Customer Engagement Driving Growth

Automotive Playbook: 2020 and Beyond

August 13, 2020 By BCP Editorial
As our industry starts to normalize, how have you adjusted to reach your customers and engage consistently? Here is the playbook for post-covid 2020 and beyond.
Automotive Marketing Strategy Customer Engagement

How COVID-19 Changed Process and Messaging

August 4, 2020 By BCP Editorial
Process and messaging has changed since March, but how are you conveying that to customers? Here are four simple and effective ways to let customers know how you are adapting.
Automotive Marketing Customer Engagement Driving Growth Leadership Advice

2020 Lead Handling Guidebook

July 23, 2020 By Matthew Belk
BCP wants to help you maximize every single dollar spent and connect with the most customers possible. This guide helps you do just that.

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