In times of low inventory, marketing dollars are the first thing dealerships feel the need to cut. Since 2020, this has been the discussion throughout automotive, but the reasoning has changed...
It seems as though everyone has adopted a digital retailing tool in the past year, and if you have not, you most likely will have to soon. Shopping and the path to purchase of vehicles has been...
Digital Marketing is generally the largest component of a dealership’s advertising budget--and with good reason. The majority of all car purchases start with an online action a consumer has taken....
Years ago, potential customers would visit a dealership seeking information on their initial car shopping journey. Their vehicle search would inevitably end with a salesperson, the gatekeeper of...
Local SEO is a major component of driving traffic--and leads--to your site. And as marketing departments started slimming down their digital advertising budgets in March of 2020, this became more...
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December 31, 1969
