Local SEO is a major component of driving traffic--and leads--to your site. And as marketing departments started slimming down their digital advertising budgets in March of 2020, this became more...
The BDC as an entity has been a discussion point of dealers for a few decades now, and it is definitely not going away in 2021. In fact, the focus and importance of the BDC has taken on new...
As we consistently strive to not only better our dealership partners, but also provide more value, BCP has changed up the way we offer our engagement solutions to our dealerships.
It is almost impossible to believe that Christmas is just 2 days away. This was the longest, slowest, fastest, and most confusing year for many people, and those of us in automotive were not...
As October closes out and we head into November, it is almost impossible to believe we are still working within the confines of the “New Normal” that the pandemic has placed upon us. One positive...
2020 has brought some interesting new changes, and has forced us to adopt new methods of engaging with customers. Internet leads have remained constant or increased in the past few months, and...
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December 31, 1969
