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2023 Dealer Benchmark Report

January 29, 2024 By Aaron Kleinhandler

Better Car People is all about 360 Customer Engagement. Our focus is to make the customer experience seamless across any channel and helping dealers improve on this and sell more cars. That is why I...

Automotive Industry Automotive Marketing Customer Engagement Driving Growth

The Five Must-Read Automotive Articles from 2023

December 28, 2023 By Aimi Gundersen

2023 was filled with so many changes and adjustments in the Automotive industry, and Better Car People kept you updated and informed! Below are the five most read blog articles of 2023, discussing...

Automotive Industry Automotive Marketing Customer Engagement

The "Madness" of Ignoring Your Leads

March 28, 2023 By Aimi Gundersen

March Madness should be a holiday. Everyone is watching the games anyway, so why not go ahead and just make it official?

Just Sayin’.

I have been thinking about how the great teams, the dynasties,...

Automotive Industry Automotive Marketing Better Appointments Customer Engagement

How to Engage with Customers in a Post-Shortage Automotive Environment

January 23, 2023 By Aimi Gundersen

 If you have gotten used to sparse new inventory, immediate turns on vehicles, and almost non–existent floor-plans, you may want to sit down.

Automotive Industry Automotive Marketing Sales Tricks

3 Ways to Give Your BDC a Holiday Boost

October 20, 2022 By Aimi Gundersen

The Holiday Season is fast upon us. The commercials are already airing, and the holiday decorations taking over stores. Every year the holidays seem to come sooner, and this year is even more...

Automotive Industry Automotive Marketing Customer Engagement Driving Growth Sales Tricks

Importance of a Fast Lead Response in the Automotive Industry

April 25, 2022 By BCP Editorial

In an industry where "The first to engage wins" it is vital to ensure customers are engaging with your dealership efficiently. It is more than being “fast,” it is also being responsive, alert, and...

Automotive Industry Automotive Marketing Customer Engagement Driving Growth Appointment Setting

Spring into Q2 with a Clean-Up of Your Leads

February 25, 2022 By Aimi Gundersen

Spring is (almost) here and now is the time to dig into your customer lists, clean them up, and re-engage with leads that have gathered some dust on them. As busy or as profitable as dealerships are...

Automotive Marketing Strategy Customer Engagement Sales Tricks

3 Keys to Winning Email Mystery Shops

January 10, 2022 By Aimi Gundersen

Regardless of what OEM or brand you work with, mystery shops have either returned or become more important in 2022. With money tied to performance, it can be a chore to ensure that every aspect of...

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