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Automotive Industry Strategy Customer Engagement Appointment Setting Sales Tricks

Is a Virtual BDC Right for You?

August 3, 2022 By Aimi Gundersen

More and more car shoppers are beginning the process of purchasing a vehicle online. This Digital Transformation is not surprising given that the ease of online shopping provides so many benefits to...

Customer Engagement Sales Tricks Service Tips

3 Ways Video will Bridge the Engagement Gap

July 7, 2022 By Aimi Gundersen

One thing that our changing world has taught us is that those who are able to pivot quickly and are not scared to try new technologies are the ones who will continue to stay relevant during times...

Automotive Industry Customer Engagement Driving Growth Service Tips

Mining the Gold in your Service Leads

June 21, 2022 By Aimi Gundersen

The automotive industry touts the importance of developing and nurturing the relationship with the service department, but how many dealerships are taking action on it? With discussions of inventory...

Automotive Industry Customer Engagement Service Tips

Evaluating Your Service BDC

May 10, 2022 By Aimi Gundersen

There is no doubt that fixed ops is one of the most integral parts of a lucrative dealership. With around 44% of the dealership’s gross profit, it is vital to grow, nurture and develop the customer...

Automotive Industry Automotive Marketing Customer Engagement Driving Growth Sales Tricks

Importance of a Fast Lead Response in the Automotive Industry

April 25, 2022 By BCP Editorial

In an industry where "The first to engage wins" it is vital to ensure customers are engaging with your dealership efficiently. It is more than being “fast,” it is also being responsive, alert, and...

Automotive Industry Automotive Marketing Customer Engagement Driving Growth Appointment Setting

Spring into Q2 with a Clean-Up of Your Leads

February 25, 2022 By Aimi Gundersen

Spring is (almost) here and now is the time to dig into your customer lists, clean them up, and re-engage with leads that have gathered some dust on them.  As busy or as profitable as dealerships are...

Automotive Industry Customer Engagement Driving Growth Appointment Setting Service Tips

Should your Dealership Invest in a Service BDC?

January 24, 2022 By Aimi Gundersen

The need for Service BDCs has been discussed as much as the need for digital retailing or an online buying process. Automotive continues to revisit these topics, recognize their impact, but not...

Automotive Marketing Strategy Customer Engagement Sales Tricks

3 Keys to Winning Email Mystery Shops

January 10, 2022 By Aimi Gundersen

Regardless of what OEM or brand you work with, mystery shops have either returned or become more important in 2022. With money tied to performance, it can be a chore to ensure that every aspect of...

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