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Automotive Industry Automotive Marketing Better Appointments Customer Engagement

How to Engage with Customers in a Post-Shortage Automotive Environment

January 23, 2023 By Aimi Gundersen

 If you have gotten used to sparse new inventory, immediate turns on vehicles, and almost non–existent floor-plans, you may want to sit down.

Automotive Industry Strategy Customer Engagement Driving Growth

Top 5 Industry Updates from 2022

December 27, 2022 By Aimi Gundersen

Here we are again–ready to say goodbye to one year and welcome a new one. A year that holds new opportunities, new approaches, and new vision.  BCP is here to help guide you through all the new,...

Automotive Industry Strategy Customer Engagement Driving Growth Leadership Advice

2023 Dealership Playbook: State of the Industry and Path for Success

November 15, 2022 By Aimi Gundersen

The automotive landscape has continued to develop, grow, and shift throughout 2022.  The virtual retailing process is a mainstay in automotive’s digital transformation, and this is much more than...

Automotive Industry Strategy Customer Engagement Appointment Setting Sales Tricks

Is a Virtual BDC Right for You?

August 3, 2022 By Aimi Gundersen

More and more car shoppers are beginning the process of purchasing a vehicle online. This Digital Transformation is not surprising given that the ease of online shopping provides so many benefits to...

Customer Engagement Sales Tricks Service Tips

3 Ways Video will Bridge the Engagement Gap

July 7, 2022 By Aimi Gundersen

One thing that our changing world has taught us is that those who are able to pivot quickly and are not scared to try new technologies are the ones who will continue to stay relevant during times...

Automotive Industry Customer Engagement Driving Growth Service Tips

Mining the Gold in your Service Leads

June 21, 2022 By Aimi Gundersen

The automotive industry touts the importance of developing and nurturing the relationship with the service department, but how many dealerships are taking action on it? With discussions of inventory...

Automotive Industry Customer Engagement Service Tips

Evaluating Your Service BDC

May 10, 2022 By Aimi Gundersen

There is no doubt that fixed ops is one of the most integral parts of a lucrative dealership. With around 44% of the dealership’s gross profit, it is vital to grow, nurture and develop the customer...

Automotive Industry Automotive Marketing Customer Engagement Driving Growth Sales Tricks

Importance of a Fast Lead Response in the Automotive Industry

April 25, 2022 By BCP Editorial

In an industry where "The first to engage wins" it is vital to ensure customers are engaging with your dealership efficiently. It is more than being “fast,” it is also being responsive, alert, and...

Automotive Industry Automotive Marketing Customer Engagement Driving Growth Appointment Setting

Spring into Q2 with a Clean-Up of Your Leads

February 25, 2022 By Aimi Gundersen

Spring is (almost) here and now is the time to dig into your customer lists, clean them up, and re-engage with leads that have gathered some dust on them.  As busy or as profitable as dealerships are...

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