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Automotive Marketing Customer Engagement Marketing Metrics

You have a Digital Retailing Tool: Now What?

June 15, 2021 By BCP Editorial

It seems as though everyone has adopted a digital retailing tool in the past year, and if you have not, you most likely will have to soon. Shopping and the path to purchase of vehicles has been...

Automotive Marketing Strategy Customer Engagement Marketing Metrics Driving Growth

3 Statistics Automotive Marketers Need to Know

May 19, 2021 By BCP Editorial

Digital Marketing is generally the largest component of a dealership’s advertising budget--and with good reason. The majority of all car purchases start with an online action a consumer has taken....

Automotive Marketing Customer Engagement

Video, Social Platforms, and Selling Cars: Where to Start

April 28, 2021 By BCP Editorial

Years ago, potential customers would visit a dealership seeking information on their initial car shopping journey. Their vehicle search would inevitably end with a salesperson, the gatekeeper of...

Automotive Industry Strategy Customer Engagement Appointment Setting Service Tips

Tips to Increase Customer Satisfaction in your Service Drive

March 23, 2021 By BCP Editorial

We have all been there. We look at our reviews or our CSI hoping to see a different picture, but there it is--another negative review or comment from a service customer on Google or Facebook....

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