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2023 was filled with so many changes and adjustments in the Automotive industry, and Better Car People kept you updated and informed! Below are the five most read blog articles of 2023, discussing...
In today's digital age, dealerships must evolve and adapt to the ever-changing landscape of consumer behavior. Our dependence on the internet has significantly altered the car-buying journey, making...
There have been many pivots and changes in the automotive world, and they have left many of us looking for a game plan for success. Our old way of doing things needs updating and must include digital...
The online purchasing process and digital retailing have made purchasing a car more convenient and personalized, but how many dealerships are truly selling vehicles online?
Running and managing a successful Dealership Business Development Center (BDC) is essential for any automotive dealership. BDCs are the bridge between customers and dealerships, helping to secure...
A successful business development center (BDC) is essential for any dealership, providing a direct connection to customers’ needs and desires. The first engagement prospects have with your dealership...
March Madness should be a holiday. Everyone is watching the games anyway, so why not go ahead and just make it official?
Just Sayin’.
I have been thinking about how the great teams, the dynasties,...
Personalization is the key to long lasting relationships. And what better month than February to discuss building personalized relationships with customers that win them over and last? And what...
If you have gotten used to sparse new inventory, immediate turns on vehicles, and almost non–existent floor-plans, you may want to sit down.
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