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Automotive Industry Automotive Marketing Marketing Metrics Driving Growth

Increase Dealership Traffic and Leads Without High Spend

July 27, 2021 By BCP Editorial

In times of low inventory, marketing dollars are the first thing dealerships feel the need to cut. Since 2020, this has been the discussion throughout automotive, but the reasoning has changed...

Automotive Marketing Strategy Customer Engagement Marketing Metrics Driving Growth

3 Statistics Automotive Marketers Need to Know

May 19, 2021 By BCP Editorial

Digital Marketing is generally the largest component of a dealership’s advertising budget--and with good reason. The majority of all car purchases start with an online action a consumer has taken....

Automotive Marketing Strategy Driving Growth

Local SEO: What has changed for 2021?

February 2, 2021 By BCP Editorial

Local SEO is a major component of driving traffic--and leads--to your site. And as marketing departments started slimming down their digital advertising budgets in March of 2020, this became more...

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