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Automotive Industry Automotive Marketing Strategy Driving Growth

2023 Dealer Benchmark Report

January 29, 2024 By Aaron Kleinhandler

Better Car People is all about 360 Customer Engagement. Our focus is to make the customer experience seamless across any channel and helping dealers improve on this and sell more cars. That is why I...

Automotive Industry Automotive Marketing Customer Engagement Driving Growth

The Five Must-Read Automotive Articles from 2023

December 28, 2023 By Aimi Gundersen

2023 was filled with so many changes and adjustments in the Automotive industry, and Better Car People kept you updated and informed! Below are the five most read blog articles of 2023, discussing...

Automotive Industry Customer Engagement Driving Growth

Customer Engagement Journey | Win with Impeccable Engagement

June 26, 2023 By Aimi Gundersen

The online purchasing process and digital retailing have made purchasing a car more convenient and personalized, but how many dealerships are truly selling vehicles online?

Automotive Industry Customer Engagement Driving Growth

Unlock More Opportunities from Your BDC

May 26, 2023 By Aimi Gundersen

Running and managing a successful Dealership Business Development Center (BDC) is essential for any automotive dealership. BDCs are the bridge between customers and dealerships, helping to secure...

Automotive Industry Strategy Customer Engagement Driving Growth

Top 5 Industry Updates from 2022

December 27, 2022 By Aimi Gundersen

Here we are again–ready to say goodbye to one year and welcome a new one. A year that holds new opportunities, new approaches, and new vision. BCP is here to help guide you through all the new, while...

Automotive Industry Strategy Customer Engagement Driving Growth Leadership Advice

2023 Dealership Playbook: State of the Industry and Path for Success

November 15, 2022 By Aimi Gundersen

The automotive landscape has continued to develop, grow, and shift throughout 2022. The virtual retailing process is a mainstay in automotive’s digital transformation, and this is much more than just...

Automotive Industry Customer Engagement Driving Growth Service Tips

Mining the Gold in your Service Leads

June 21, 2022 By Aimi Gundersen

The automotive industry touts the importance of developing and nurturing the relationship with the service department, but how many dealerships are taking action on it? With discussions of inventory...

Automotive Industry Automotive Marketing Customer Engagement Driving Growth Sales Tricks

Importance of a Fast Lead Response in the Automotive Industry

April 25, 2022 By BCP Editorial

In an industry where "The first to engage wins" it is vital to ensure customers are engaging with your dealership efficiently. It is more than being “fast,” it is also being responsive, alert, and...

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