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Automotive Industry Automotive Marketing Strategy Customer Engagement Driving Growth

Automotive Playbook: 2020 and Beyond

August 13, 2020 By BCP Editorial
As our industry starts to normalize, how have you adjusted to reach your customers and engage consistently? Here is the playbook for post-covid 2020 and beyond.
Automotive Marketing Customer Engagement Driving Growth Leadership Advice

2020 Lead Handling Guidebook

July 23, 2020 By Matthew Belk
BCP wants to help you maximize every single dollar spent and connect with the most customers possible. This guide helps you do just that.
Customer Engagement Driving Growth Leadership Advice

Looking for Growth and Sustainability? Focus on your BDC

July 6, 2020 By BCP Editorial
As we continue to grow and rebuild, there are elements of the dealership that may have been gutted, but now should be rebuilt. The BDC is one of them. Here are some tips for rebuilding the RIGHT way.
Automotive Industry Customer Engagement Driving Growth

When Every Opportunity Counts

July 1, 2020 By Scott Montgomery
As we learn the new playbook for 2020 and beyond, one thing remains clear: Focus on the Customer. Here are some tips on how to engage well and increase appointments.
Strategy Customer Engagement Driving Growth Leadership Advice

Quarantine Selling: Why Chat is more valuable than ever

April 21, 2020 By Matthew Belk
During social distancing and country-wide quarantines, we need to get strategic and creative on how we can connect with and sell to our automotive customer.

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