Lead Response is generally the first and most important contact with a potential buyer and can set the tone for the entire relationship.  

Fluidity. Flexibility. These are two words that describe every successful dealer in the post-2020 era. Nostradamus himself could not have predicted all that 2020 and 2021 brought, including an...

Last week we discussed the importance of online reviews. This edition will focus on how to respond to reviews and the best ways to utilize both positive and negative reviews to your advantage.

How many of you have been in the industry for more than a decade? If you are raising your hand, then you remember the pure and fierce focus on lead response time. There were entire products created...

Automotive Marketing, both sales and aftersales, is incredibly dynamic. The only constant is change, and you need to stay ahead of all the trends. There are many resources that can keep you “in the...

How many of you have been in the industry for more than a decade? If you are raising your hand, then you remember the pure and fierce focus on lead response time. There were entire products created...

In times of low inventory, marketing dollars are the first thing dealerships feel the need to cut. Since 2020, this has been the discussion throughout automotive, but the reasoning has changed...