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Digital Marketing is generally the largest component of a dealership’s advertising budget--and with good reason. The majority of all car purchases start with an online action a consumer has taken....
Local SEO is a major component of driving traffic--and leads--to your site. And as marketing departments started slimming down their digital advertising budgets in March of 2020, this became more of...
The BDC as an entity has been a discussion point of dealers for a few decades now, and it is definitely not going away in 2021. In fact, the focus and importance of the BDC has taken on new meaning,...
As we consistently strive to not only better our dealership partners, but also provide more value, BCP has changed up the way we offer our engagement solutions to our dealerships.
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