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Automotive Marketing Customer Engagement Driving Growth Leadership Advice

2020 Lead Handling Guidebook

July 23, 2020 By Matthew Belk
BCP wants to help you maximize every single dollar spent and connect with the most customers possible. This guide helps you do just that.
Customer Engagement Driving Growth Leadership Advice

Looking for Growth and Sustainability? Focus on your BDC

July 6, 2020 By BCP Editorial
As we continue to grow and rebuild, there are elements of the dealership that may have been gutted, but now should be rebuilt. The BDC is one of them. Here are some tips for rebuilding the RIGHT way.
Strategy Customer Engagement Sales Tricks Leadership Advice

Virtual Selling: 3 Part Series

July 1, 2020 By BCP Editorial
Looking for actionable tools to not only grow, but master virtual selling? Click on the podcasts below. It will be time well spent!
Automotive Industry Automotive Marketing Customer Engagement Appointment Setting Leadership Advice

Technology is Not Enough: Virtual Selling

June 8, 2020 By BCP Editorial
Technology has automated many aspects of customer interaction, but the magic comes when we mix high level tech with trained automotive agents.
Automotive Industry Automotive Marketing Customer Engagement Leadership Advice

Conversational Commerce

May 22, 2020 By Matthew Belk
The 3rd Automotive State of the Union was a success, and got me thinking about the ways current customer engagement is broken. Here's a way to fix it.
Strategy Customer Engagement Driving Growth Leadership Advice

Quarantine Selling: Why Chat is more valuable than ever

April 21, 2020 By Matthew Belk
During social distancing and country-wide quarantines, we need to get strategic and creative on how we can connect with and sell to our automotive customer.
Leadership Advice

Converting Leads: A Comprehensive Guide

November 27, 2019 By Matthew Belk
Customer communication is key, both pre and post-covid. Make sure you have mastered the basics and that your customers have the best white glove experience.

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