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Insider Automotive Industry Automotive Marketing Strategy Customer Engagement Marketing Metrics Driving Growth

Lead Response Time Still Matters

August 16, 2021 By BCP Editorial

How many of you have been in the industry for more than a decade? If you are raising your hand, then you remember the pure and fierce focus on lead response time. There were entire products...

Insider Automotive Industry Automotive Marketing Strategy Customer Engagement Marketing Metrics Driving Growth Leadership Advice

Top 5 Online Resources for Automotive Digital Marketers

August 9, 2021 By BCP Editorial

Automotive Marketing, both sales and aftersales, is incredibly dynamic. The only constant is change, and you need to stay ahead of all the trends. There are many resources that can keep you “in...

Automotive Industry Automotive Marketing Marketing Metrics Driving Growth

Increase Dealership Traffic and Leads Without High Spend

July 27, 2021 By BCP Editorial

In times of low inventory, marketing dollars are the first thing dealerships feel the need to cut. Since 2020, this has been the discussion throughout automotive, but the reasoning has changed...

Automotive Marketing Customer Engagement Marketing Metrics

You have a Digital Retailing Tool: Now What?

June 15, 2021 By BCP Editorial

It seems as though everyone has adopted a digital retailing tool in the past year, and if you have not, you most likely will have to soon. Shopping and the path to purchase of vehicles has been...

Automotive Marketing Strategy Customer Engagement Marketing Metrics Driving Growth

3 Statistics Automotive Marketers Need to Know

May 19, 2021 By BCP Editorial

Digital Marketing is generally the largest component of a dealership’s advertising budget--and with good reason. The majority of all car purchases start with an online action a consumer has taken....

Automotive Industry Automotive Marketing Strategy Customer Engagement Marketing Metrics Driving Growth Appointment Setting

The BDC's Not Going Away: Best BDC Tips for 2021

January 26, 2021 By BCP Editorial

The BDC as an entity has been a discussion point of dealers for a few decades now, and it is definitely not going away in 2021. In fact, the focus and importance of the BDC has taken on new...

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