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Automotive Marketing Strategy Driving Growth

Local SEO: What has changed for 2021?

February 2, 2021 By BCP Editorial

Local SEO is a major component of driving traffic--and leads--to your site. And as marketing departments started slimming down their digital advertising budgets in March of 2020, this became more...

Automotive Industry Automotive Marketing Strategy Customer Engagement Marketing Metrics Driving Growth Appointment Setting

The BDC's Not Going Away: Best BDC Tips for 2021

January 26, 2021 By BCP Editorial

The BDC as an entity has been a discussion point of dealers for a few decades now, and it is definitely not going away in 2021. In fact, the focus and importance of the BDC has taken on new...

Automotive Industry Automotive Marketing Strategy

3 Ways to Optimize Your Service Marketing

October 24, 2020 By BCP Editorial

As October closes out and we head into November, it is almost impossible to believe we are still working within the confines of the “New Normal” that the pandemic has placed upon us. One positive...

Automotive Industry Automotive Marketing Strategy Customer Engagement Driving Growth

Automotive Playbook: 2020 and Beyond

August 13, 2020 By BCP Editorial
As our industry starts to normalize, how have you adjusted to reach your customers and engage consistently? Here is the playbook for post-covid 2020 and beyond.
Automotive Marketing Strategy Customer Engagement

How COVID-19 Changed Process and Messaging

August 4, 2020 By BCP Editorial
Process and messaging has changed since March, but how are you conveying that to customers? Here are four simple and effective ways to let customers know how you are adapting.
Automotive Marketing Strategy Better Appointments Customer Engagement

Things Can Only Get Better: 80's Music, 2020, and Customer Engagement

July 13, 2020 By BCP Editorial
2020 has faced us with unprecedented challenges at the dealership and in the auto industry as a whole. From social distancing to complete shutdowns, to pent-up demand with waning inventory, we have we...
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Virtual Selling: 3 Part Series

July 1, 2020 By BCP Editorial
Looking for actionable tools to not only grow, but master virtual selling? Click on the podcasts below. It will be time well spent!

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