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Automotive Industry Strategy Customer Engagement Appointment Setting Sales Tricks

Is a Virtual BDC Right for You?

August 3, 2022 By Aimi Gundersen

More and more car shoppers are beginning the process of purchasing a vehicle online. This Digital Transformation is not surprising given that the ease of online shopping provides so many benefits to...

Automotive Marketing Strategy Customer Engagement Sales Tricks

3 Keys to Winning Email Mystery Shops

January 10, 2022 By Aimi Gundersen

Regardless of what OEM or brand you work with, mystery shops have either returned or become more important in 2022. With money tied to performance, it can be a chore to ensure that every aspect of...

Automotive Industry Automotive Marketing Strategy Customer Engagement Driving Growth Appointment Setting

4 Mistakes with Lead Responses | And How to Avoid Them

September 27, 2021 By Aimi Gundersen

Lead Response is generally the first and most important contact with a potential buyer and can set the tone for the entire relationship.  

Automotive Industry Automotive Marketing Strategy Customer Engagement Driving Growth Leadership Advice

Doing More with Less: Inventory Shortages, Brand Loyalty, and Selling More Cars.

September 7, 2021 By BCP Editorial

Fluidity. Flexibility. These are two words that describe every successful dealer in the post-2020 era. Nostradamus himself could not have predicted all that 2020 and 2021 brought, including an...

Insider Automotive Industry Automotive Marketing Strategy Customer Engagement Marketing Metrics Driving Growth

Lead Response Time Still Matters

August 16, 2021 By BCP Editorial

How many of you have been in the industry for more than a decade? If you are raising your hand, then you remember the pure and fierce focus on lead response time. There were entire products created...

Insider Automotive Industry Automotive Marketing Strategy Customer Engagement Marketing Metrics Driving Growth Leadership Advice

Top 5 Online Resources for Automotive Digital Marketers

August 9, 2021 By BCP Editorial

Automotive Marketing, both sales and aftersales, is incredibly dynamic. The only constant is change, and you need to stay ahead of all the trends. There are many resources that can keep you “in the...

Insider Automotive Industry Automotive Marketing Strategy Better Appointments Customer Engagement Driving Growth Leadership Advice

Why Speed Matters with Lead Response - Again

August 5, 2021 By BCP Editorial

How many of you have been in the industry for more than a decade? If you are raising your hand, then you remember the pure and fierce focus on lead response time. There were entire products created...

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