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Industry Updates

Keeping you informed and educated with real time automotive trends and data. Our team of experts has
the experience and knowledge you need to help lead your dealership to the next level.

Automotive Industry Automotive Marketing Strategy

3 Ways to Optimize Your Service Marketing

October 24, 2020 By BCP Editorial

As October closes out and we head into November, it is almost impossible to believe we are still working within the confines of the “New Normal” that the pandemic has placed upon us. One positive...

Your BDC Matters More than Ever

October 16, 2020 By BCP Editorial

The Pandemic has changed the way we sell cars and engage with customers. From completely online sales to digital retailing tools and video communication, dealers have been made to adopt new...

Mobile First in our Online Automotive World

October 8, 2020 By BCP Editorial

How you handle your internet leads determine so much about your culture, your dealership, and your customer experience. Do you differentiate yourselves from the competition that surrounds you?

What Franchise Dealers Can Learn from Carvana

October 4, 2020 By BCP Editorial

It is safe to say that automotive has been thrown into some interesting changes since March of 2020. With so many unexpected situations and the roadblocks with selling the cars in the manner we...

Tire Kickers or True Customers? Engaging with the late-night shoppers

September 28, 2020 By BCP Editorial

The customer engagement is what sets you apart from competing dealerships, and It's time to transform our approach from providing coffee and balloons to really analyzing how we connect and...

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