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Privacy Policy

Last Revised: February 19, 2020

Better Car People, LLC (“BCP”),” “we,” “us” or “our”) respects your personal privacy and is committed to adhering to applicable privacy and data protection laws and industry guidelines. This privacy policy (“Privacy Policy”) describes the information we collect, how we use and share it, and your rights with respect to the information we collect about you. This Privacy Policy applies to any information we collect or maintain about you, including (1) personal information that you provide to us on BCP’s website and our applications, communications, and online services, which include providing you an electronic means to communicate with automobile dealers, that link to this Privacy Policy (collectively with the Website, the “Website and Online Services”), (2) information collected through your use of or interaction with the Website and Online Services, (3) information obtained from our approved partners and other reliable third-party sources, (4) information collected offline (e.g., if we collect information via a telephone call), and (5) information collected through our call center. This Privacy Policy also explains the use of cookies and similar technologies on the Website and Online Services (see PASSIVE INFORMATION COLLECTION below). In this Privacy Policy, the words "you," "your," and "customer" are used to mean you, an individual user from whom BCP has collected personal information through the Website and Online Services, including for purposes of assisting in communicating electronically with an automobile dealer and obtaining information about automobiles and related services. Any capitalized terms used but not defined in this Privacy Policy are defined in this Website’s Terms of Service.

This Privacy Policy applies only to the BCP Website and Online Services that link to this Privacy Policy – not to any third-party sites that may be accessible from the Website and Online Services.

After reading this Privacy Policy, which is incorporated by reference into and is a part of this Website's Terms of Service, you will know:

  1. What information BCP collects from or about you and how we use it
  2. What choices you have about how BCP treats your information
  3. How BCP protects your information
  4. Additional information applicable to California residents
  5. How you can contact BCP
  6. Changes in the Privacy Policy

CALIFORNIA RESIDENTS: Section 4 of this Privacy Policy, along with the Supplemental Notice for California Residents attached to this Privacy Policy below (which is a part of this Privacy Policy), provide additional information about how we collect and share your personal information and your rights under California law with respect to your personal information.

1. Information BCP Collects From You and How We Use It

YOUR CONSENT

By using, visiting or interacting with the Website and Online Services or providing personal information to us through your use of the Website and Online Services, you are consenting to the collection, use and disclosure of your personal information described in this Privacy Policy.

If you do not consent to the collection, use and disclosure of your personal information as described in this Privacy Policy, do not use the Website or contact BCP pursuant to Section 5 below.

ACTIVE INFORMATION COLLECTION

Like many other websites, we actively collect information from our visitors both by asking specific questions on the Website and Online Services and by permitting you to communicate directly with us via e-mail, “Contact Us” forms, “Service Request” forms, “Live Chat,” “blog comments”, mobile app registration forms, or other methods made available to you through your use of the Website and Online Services. Some of the information that you submit may be personal information (that is, information that can be uniquely identified with you, such as your name, address, e-mail address, phone number, etc.). BCP uses this information for the purposes for which you provide it and for any other purpose described at the time information is submitted by you, and as otherwise set forth in this Privacy Policy or as permitted or required by applicable law. For example, if you provide your name and contact information to us to request services, such information will be used to respond to your request or obtain more information from you regarding your request, if necessary.

We generally collect and use personal information provided to us on the Website and Online Services for the following purposes:

  • to establish, develop and preserve our business relationship respectively with our customers and other individuals with whom we deal;
  • to allow you to register with us through the Website or through our customer service center, by providing or confirming certain personal information (e.g., email address, phone number, gender, date of birth) to one of our benefit advisors;
  • to create, establish and administer your account when you register with us and to respond to your inquiries;
  • to provide the products and services that we offer and ensure that all related transactions are executed;
  • to allow you to voluntarily submit or post information about yourself using certain features of the Website (such as comments to our blogs or personal stories you submit);
  • to authenticate the identity and preserve the privacy of customers or potential customers contacting BCP by telephone, electronic means or otherwise;
  • for quality assurance purposes;
  • to manage our business and ensure the efficiency, reliability and security of our systems;
  • to meet legal and regulatory requirements and to allow BCP to meet contractual requirements relating to the products and services we offer;
  • to ensure our records are accurate and to protect customers and BCP from error and fraud;
  • to understand and assess the interests, wants and changing needs of our customers and Website and Online Services visitors with a view to improving our products and services and developing new ones;
  • to provide our customers and Website and Online Services visitors with personalized products and services as well as product recommendations; and
  • to notify our customers and Website and Online Services visitors about changes to the Website and Online Services or upcoming products and services offered or provided by us or our business partners that may be of interest to our customers and Website and Online Services visitors.

PASSIVE INFORMATION COLLECTION

Some of the information we collect depends on the settings on your web browser or mobile device. Please check your web browser or mobile device if you want to learn what information your browser or mobile device sends or how to change your settings. In addition to the information sent by your web browser or mobile device, as you navigate through a website or mobile app, certain information can be passively collected (that is, gathered without you actively providing the information) using various technologies and means, such as navigational data collection.

Like most web site operators, we and our approved partners use cookies and similar technologies, local shared objects (or any other successor tracker technology), Software Development Kits, and pixel tags that automatically receive and track certain data about how you and other visitors interact with our Website and Online Services, preferences expressed and settings chosen. For example, we may collect information about the technology you use (such as browser, type of computer, operating systems, mobile device and network used, and Internet service providers) and server log data (such as access dates and times, online features or pages viewed, system activity, and the third-party site or service you were using before interacting with our Website and Online Services). These technologies are described in more detail below.

Cookies” are small text files that are stored on your browser or device by websites, mobile apps, online media and advertisements. There are different types of cookies. Cookies served by the entity that operates the website or app you are visiting or using are called “first party cookies” (so cookies served by BCP while you are using our Website are first party cookies). Cookies served by companies that are not operating the website or app you are visiting or using are called “third party cookies” (so, we may utilize a website analytics provider to set a cookie on your computer via our Website while you visit our Website, and that would be a third party cookie). Cookies may also endure for different periods of time. “Session Cookies” last only as long as your browser or app is open. These are deleted automatically once you close your browser or app. Other cookies are “persistent cookies” meaning that they survive after your browser or app is closed (for example, they may recognize your computer when you re-open our online services).

Local shared objects” (also called Flash cookies or HTML5 cookies) and any other successor technology refers generally to the collection of cookie-like data stored on a browser or computer by web sites, ads, or third parties.

Pixel tags” (also called beacons or pixels) are small blocks of code installed on (or called by) a web page, app or advertisement which can retrieve certain information about your device and browser, including device type, operating system, browser type and version, web site visited, time of visit, referring web site, IP address, and other similar information (including the small text file that uniquely identifies the device). Pixels provide the means by which third parties can set and read browser cookies from a domain that they do not themselves operate and collect information about visitors to that domain, typically with the permission of the domain owner.

Software Development Kits” (also called SDKs) function like pixels and cookies, but operate in the mobile app context where pixels and cookies cannot always function. The primary app developer can install pieces of code (the SDK) from partners in the app, thereby allowing such partners to collect certain information about user interaction with the app, information about the user device and network information.

In this Privacy Policy, these and similar technologies are collectively referred to as “cookies and technologies.” The following table sets out the different categories of cookies and technologies that our Website and Online Services may use and why we use them:

Cookie Types Purpose
Authentication

These cookies and technologies tell us when you're using our Website and Online Services so we can show you the appropriate features and content such as your account information, purchase history and to edit your account settings.

Security and Website Integrity

These cookies and technologies support or enable security features to help keep our Website and Online Services safe and secure. For example, they enable us to remember when you are logged into a secure area of our Website and help protect your account from being accessed by anyone other than you.

Online Service Features

These cookies and technologies provide functionality that help us deliver products and services. For example, cookies help you log in by pre-filling fields. We may also use these cookies and similar technologies to help us provide you and others with social plugins (for example, Facebook, YouTube, LinkedIn) and other customized content and experiences.

Analytics and Research

These cookies and technologies are used to understand, improve and research our Website and Online Services, and better understand the interests of people who interact with our Website and Online Services. For example, we and our approved partners may use these cookies and technologies to understand how you are using Website features, and segmenting audiences for feature testing. We and our partners may use these technologies and the information we receive to improve and understand how you use and interact with our Website and Online Services.

For example, our Website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to analyze use patterns and may collect information about your use of our Website. More information on Google Analytics can be found here: www.google.com/policies/privacy/partners/. If you would like to opt-out of having your data used by these cookies, please use the Google Analytics opt-out available here: https://tools.google.com/dlpage/gaoptout/.

INFORMATION WE COLLECT FROM OTHER SOURCES

We may also receive information from other sources and combine it with information we collect through our Website and Online Services. For example, we may obtain information about you from commercially available sources such as data aggregators and public databases. This information may include your name, demographic information, interests and publicly-observed data (such as from social media and shopping behavior).

RETENTION OF PERSONAL INFORMATION

BCP retains the personal information collected on the Website and Online Services as long as necessary to provide the services, products and information you request or as permitted by applicable law.

DISCLOSURE OF PERSONAL INFORMATION

BCP will not sell or otherwise disclose personal information collected from the Website and Online Services to any third person, except as permitted by this Privacy Policy, as permitted or provided by applicable law or with your consent.

We may disclose personal information you provide to us via this Website and Online Services or that we collect through your use of the Website and Online Services as follows:

  • to affiliates, business partners, service providers and contractors who support our business, in which case we will limit the amount of information disclosed to that which is necessary in order for them to provide the services or products we have engaged them to provide. We will strive to protect personal information rendered accessible to affiliates, business partners, service providers and contractors by contractual agreements requiring them to adhere to confidentiality and security practices that provide for maintaining such information confidential and inaccessible to others;
  • to respond to law enforcement requests, where required by applicable laws, court order or governmental regulations;
  • in the event of a sale, merger, liquidation, dissolution, reorganization, assignment or other transfer of our business to which the information relates, in which case we will require any such buyer to agree to treat it in accordance with this Privacy Policy and use it for the same purposes as we are entitled to do so under this Privacy Policy; and
  • to report to law enforcement agencies any activities that we, in good faith, believe to be unlawful, and in situations involving threats of physical safety of any person or when we believe that disclosure is reasonably necessary to protect our rights and property.

We will have no liability for disclosure of information obtained due to errors in transmission or the unauthorized intervention of third parties.

We may provide aggregate statistics about our customers, sales, online traffic patterns, and related information to reputable third parties, but these statistics will not include any personally identifying information.

We may allow others to provide audience measurement and analytics services for us, to serve advertisements on our behalf on our Website and Online Services and across the Internet, and to track and report on the performance of those advertisements. These entities may use cookies, pixel tags, and other technologies to identify your computer when you use or interact with our Website and Online Services, as well as when you visit other web sites and services.

The Website and Online Services may use social media plugins (for example, the Facebook “Share” button, “Share to Twitter”' button) to enable you to easily share information with others. When you visit our Website, the operator of the social plugin can place a cookie on your computer, enabling that operator to recognize individuals who have previously visited our Website. If you are logged into the social media website (for example, Facebook, Twitter, Google+) while browsing on our Website, the social plugins allow that social media website to receive information that you have visited our Website. The social plugins also allow the social media website to share information about your activities on our Website with other users of their social media website. For example, Facebook social plugin allows Facebook to show your comments on our pages to your Facebook friends. BCP does not control any of the content from the social media plugins. For more information about social plugins from other social media websites you should refer to those sites' privacy and data sharing statements.

We may transfer the information described in this Privacy Policy to, and process and store it in, the United States and other countries, some of which may have less protective data protection laws than the region in which you reside. Where this is the case, we will take appropriate measures to protect your information in accordance with this Privacy Policy. Nonetheless, your personal information may be subject to foreign laws and may be accessible by foreign government authorities, courts, law enforcement and regulatory agencies.

2. Choices You Have About How BCP Uses Your Information

We strive to provide you with as many choices and as much control as possible regarding the personal information we collect about you.

You may send us an e-mail message at support@bettercarpeople.com to request access to, correct, or delete any personal information that you have provided to us. To protect your privacy, we will only respond to e-mail messages sent from the e-mail account you used to register and set up your account. Should you elect to have your information deleted, we will also delete your user account.

If you do not wish for us to collect cookies, you may set your browser to refuse cookies, or to alert you when cookies are being sent. If you do so, please note that some parts of this Website may then be inaccessible or not function properly. Removing or rejecting browser cookies does not necessarily affect third-party Flash cookies (see “Local shared objects” above) which may be used by us or our partners in connection with our Website and Online Services.

Our Website and Online Services may provide forums and other areas where you can communicate with others and publicly post information. You have no privacy rights in public postings. All information you post will be accessible to anyone with internet access, and any personal information you include in your posting may be read, collected and used by others. Please use caution when posting any personal information.

You can also generally opt-out of receiving personalized ads from third party advertisers and ad networks that honor such requests by visiting: www.aboutads.info/choices (if you are in the United States) or http://youradchoices.ca/choices/ (if you are in Canada).

DO NOT TRACK: Some web browsers may transmit “do-not-track” signals to websites with which the browser communicates. Our Website and Online Services do not currently respond to these “do-not-track” signals.

3. How BCP Protects Your Information

We work hard to protect your personal information. All information collected through the Website and Online Services is stored within a secured database that is not accessible to the outside world. All BCP servers are protected behind both hardware and software firewalls. Low-level access to all information is restricted to authorized support personnel only.

The safety and security of your information also depend on you. Never share your password with anyone else, notify us promptly if you believe your password security has been breached, and remember to log off of this Website before you leave your computer.

Our Website and Online Services contain links to other websites operated by third parties that may be of interest to you. We cannot control these third-party sites, which may collect personal information from you. When you follow a link and leave this Website or Online Service, you do so at your own risk. We encourage you to read that third party's privacy policy or contact them directly regarding their privacy practices.

4. CALIFORNIA RESIDENTS

The California Consumer Privacy Act of 2018 (CCPA) gives California residents the right to know what personal information BCP collects about them, including whether it is being sold or disclosed to third parties. The CCPA also grants certain rights to California residents, including the right to delete their personal information (subject to certain exceptions) and the right to prevent BCP from selling their personal information. Companies are also prohibited from retaliating or discriminating against consumers for exercising their rights under the CCPA.

The Supplemental Notice for California Residents attached to this Privacy Policy below provides California residents with additional information about how BCP collects and shares personal information, including the categories of personal information BCP has collected from or about California consumers in the preceding 12 months, the categories of sources from which the information was collected, the purposes for which the information is used, the categories of third parties to whom we have disclosed the information, and if we sell the personal information, the categories of third parties to whom we sell it.

California residents also have certain rights with respect to BCP’s use and disclosure of personal information:

  • Right to Notice. Before or at the time we collect personal information from you, you have the right to receive notice of the personal information to be collected and the purposes for which we use it. The Supplemental Notice for California Residents attached to this Privacy Policy below is intended to satisfy this requirement.
    You also have the right to request that we disclose to you the categories of personal information we have collected about you in the preceding 12 months, along with the categories of sources from which the personal information was collected, the purpose for collecting or selling the personal information, the categories of third parties with whom we shared the personal information, and the categories of third parties with whom we sold the personal information.
  • Right of Access. You have the right to request that we disclose or provide you with access to the specific pieces of personal information we have collected about you in the preceding 12 months.
  • Right to Deletion. You have the right to request that we delete the personal information we collect from you. However, in certain situations we are not required to delete your personal information, such as when the information is necessary in order to complete the transaction for which the personal information was collected, to provide a good or service requested by you, to comply with a legal obligation, to engage in research, to secure our Website and Online Services, or to otherwise use your personal information internally in a lawful manner that is compatible with the context in which you provided the information.
  • Right to Opt-Out of the Sale of Personal Information. If BCP sells your personal information to third parties, you have the right, at any time, to direct us not to sell your personal information. BCP does not currently sell or currently plan to sell your personal information.
  • Right Not to Be Subject to Discrimination. You have the right to be free from discrimination or retaliation for exercising any of your rights under the CCPA as described above.

To exercise any of the rights described above, you can call us toll-free at 855-448-4219 or use the online submission form available at www.bettercarpeople.com, which you can access via the “contact us” form by selecting “Support”. California residents who are unable to review or access this Privacy Policy, including the Supplemental Notice for California Residents below, due to a disability may submit a request to us by telephone at the toll-free number provided above or submit a request to us by U.S. mail to access this Privacy Policy in an alternative format.

We value the security and confidentiality of your personal information. Therefore, if you exercise your right to notice, right of access, or right to deletion, we must first verify your identify to make sure that you are the person about whom we have collected personal information. We verify every request carefully and ask that you submit to BCP a scanned copy of a government approved ID via email to support@bettercarpeople.com for verification purposes along with your request.

5. How You Can Contact Better Car People, LLC

If you have any questions, comments or concerns about this Privacy Policy or the information practices of BCP, our Website and Online Services, or of our service providers, contractors and business partners, please contact us at the information below and address your request to:

Better Car People, LLC
Attn: Management
241 N. Church St.
Monroe, North Carolina 28112
Toll-free phone number: 855-448-4219
support@bettercarpeople.com

6. Changes In The Privacy Policy

BCP reserves the right to update or modify this Privacy Policy, at any time and without prior notice, by posting the revised version of this Privacy Policy on this BCP Website. If we modify this Privacy Policy, the modifications will only apply to personal information we collect after we have posted the revised Privacy Policy on this Website.

DATE LAST MODIFIED: February 19, 2020
©2020 Better Car People, LLC

 

Better Car People Privacy Policy: Supplemental Notice for California Residents
[Last Updated 02/19/2020]
Why?

This Supplemental Notice for California Residents provides certain information required under the California Consumer Privacy Act of 2018 (CCPA) and applies to both Better Car People’s (“BCP”} online and offline activities involving personal information about California residents. This Supplemental Notice for California Residents is incorporated into and a part of the Better Car People Privacy Policy. For more information about BCP’s collection, use, and disclosure of information, as well as your rights under the CCPA, please review the Better Car People Privacy Policy.

What?

The personal information that we collect, disclose, and sell depends on your relationship and interaction with BCP. Please select review the Consumer Type below that applies to your relationship or interaction with BCP to learn about the categories of personal information we have collected about you in the preceding 12 months, along with the categories of sources from which the personal information was collected, the purpose for collecting or selling the personal information, the categories of third parties with whom we share the personal information, and if we sell the information, the categories of third parties to whom we sell it. If you interact with BCP in more than one way, please review each Consumer Type below that applies to you in order to learn about the personal information we collect and how we use and share it in connection with each particular relationship.

In addition to the purposes for collecting and sharing personal information described under each Consumer Type below, BCP collects and discloses any and all personal information (regardless of your relationship or interaction with us) as necessary or appropriate to: comply with laws and regulations; monitor, investigate, and enforce compliance with and potential breaches of BCP’s policies and procedures and legal and regulatory requirements; comply with civil, criminal, judicial, or regulatory inquiries, investigations, subpoenas, or summons; and exercise or defend the legal rights of BCP and its employees, affiliates, customers, contractors, and agents.

Personal Information

In this Supplemental Notice, “personal information” (or “PI”) means any information that identifies, relates to, describes, or is capable of being associated with you or your household, whether directly or indirectly. In the charts below, we use the following categories of personal information to describe the personal information we collect, use, and share about California consumers:

Biometric Information Biometric information, including an individual’s physiological, biological, or behavioral characteristics (including DNA) to the extent it can be used to establish individual identity. Biometric information consists of, but is not limited to, imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template (such as a faceprint, a minutiae template, or a voiceprint) can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information.
Commercial Information Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
Education Information An individual’s education information, including academic information and records.
Electronic and Sensory Data Audio, electronic, visual, thermal, olfactory, or similar information (e.g., a recording of a customer service call or profile photograph).
Financial Information Financial information, including bank account number, credit or debit card number, or other financial information.
Identifiers Identifiers, such as a real name, alias, postal address, unique personal identifier, online identifier, internet protocol (IP) address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers.
Inferences Inferences drawn from any of the information listed above to create a profile about an individual reflecting the individual’s preferences, characteristics, psychological trends, preferences, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. (e.g., predications about an individual’s preferences or tendencies).
Health Insurance Information Health insurance information, including an individual’s insurance policy number or subscriber identification number, any unique identifier used by a health insurer to identify the individual, or any information in the individual’s application and claims history.
Geolocation Data An individual’s precise geolocation data.
Medical Information Medical information, including any information in possession of or derived from a healthcare provider, healthcare service plan, pharmaceutical company, or contractor regarding an individual’s medical history, mental or physical condition, or treatment.
Network Activity Data Internet or other electronic network activity information, such as browsing history, search history, and information regarding an individual’s interaction with an internet website, application, or advertisement.
Professional Information An individual’s professional or employment-related information.
Protected Characteristics Characteristics of protected classifications under California or federal law, such as race, gender, physical or mental disability, and religion.
Written Signature An individual’s written signature.

BCP Customers (Dealerships and dealership personnel)

Categories of PI Collected Sources of PI Purposes for Collecting or Sharing PI Third Parties to Whom We Disclose PI Third Parties to Whom We Sell PI
Identifiers
  • directly from consumer
  • marketing vendors
  • for our everyday business purposes such as to process your requests, inquiries, or other communications with us
  • to process and manage your purchases, transactions, and payments with us
  • auditing related to current interactions with you including counting ad impressions and unique visitors to our website
  • to detect security incidents and other fraudulent activity
  • to monitor and improve our website functionality
  • to personalize your website experience
  • for marketing purposes to deliver content and product and service offerings, including targeted offers and ads
  • to help maintain the safety, security, and integrity of our website, products and services, databases and other technology assets, and business
  • advertising networks
  • data analytics providers
  • operating systems and customer relations management platforms
  • joint marketing partners
  • research partners
We Do Not Sell This Information
Geolocation Data
  • directly from the consumer
  • website
  • marketing vendors
  • for our everyday business purposes such as to process your requests, inquiries, or other communications with us
  • to process and manage your purchases, transactions, and payments with us
  • auditing related to current interactions with you including counting ad impressions and unique visitors to our website
  • to detect security incidents and other fraudulent activity
  • to monitor and improve our website functionality
  • to personalize your website experience
  • for marketing purposes to deliver content and product and service offerings, including targeted offers and ads
  • to help maintain the safety, security, and integrity of our website, products and services, databases and other technology assets, and business
  • advertising networks
  • data analytics providers
  • operating systems and customer relations management platforms
  • joint marketing partners
  • research partners
We Do Not Sell This Information

BCP Customers (Dealerships and dealership personnel)

Categories of PI Collected Sources of PI Purposes for Collecting or Sharing PI Third Parties to Whom We Disclose PI Third Parties to Whom We Sell PI
Identifiers
  • from the dealership
  • for our everyday business purposes such as to process your requests, inquiries, or other communications with us
  • We disclose this information only to the dealership
  • We do not sell or distribute this data
Geolocation Data
  • from the dealership
  • for our everyday business purposes such as to process your requests, inquiries, or other communications with us
  • We disclose this information only to the dealership
  • We do not sell or distribute this data

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